Social Media Marketing — Paid & Organic | ConversionPro
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Social Media Marketing

Social that builds brand and pipeline.

Paid social campaigns engineered for ROAS, plus organic content systems that build distribution and trust. We treat social as a performance channel — every post, every ad, every rupee accountable to a business outcome.

Avg. Paid ROAS
+4.2×
Across Meta & LinkedIn campaigns
Organic Reach Growth
+180%
Within first 90 days on average
Cost Per Lead Reduction
−42%
From audience refinement & creative testing
Pieces of Content / Month
60+
Across formats — reels, statics, carousels
Recent Win · D2C Fashion Brand

Meta + Instagram overhaul drove 5.1× ROAS while growing organic followers 3× in 6 months

+5.1×
Paid ROAS
Followers
Meta Ads Instagram LinkedIn YouTube Content Strategy Creative Production Community Management Influencer Partnerships
Our Approach

Paid and organic. Working as one system.

Most agencies treat paid ads and organic content as separate workstreams run by separate teams. We don't. The same creative tests that win on Meta ads inform the organic feed. The community insights from organic shape paid audience targeting. One system, two outcomes.

Paid Paid social campaigns on Meta and LinkedIn

Performance Paid Social

Meta, Instagram, LinkedIn, and YouTube ads managed for ROAS — with continuous audience testing, creative iteration, and bid optimisation against revenue, not vanity metrics.

Organic Organic content strategy and creative

Organic Content Systems

Content strategy, calendar, production, and posting — built around what the algorithm rewards and what your audience actually engages with. Not feed filler.

Creative Creative production for social

Creative That Converts

In-house production team that turns out reels, carousels, statics, and short-form video at performance-marketing velocity — informed by ad data, not just brand guidelines.

+4.2×
Paid ROAS
+180%
Organic Reach
60+
Assets / Month
98%
Retention Rate
What's Included

Every social lever, fully managed.

Get a custom proposal

Integrated Paid + Organic Programme

One team running paid campaigns and organic content in lockstep — creative learnings flow between channels, audience insights compound, and every asset works double duty. The opposite of siloed agency teams that don't talk to each other.

Meta & Instagram Ads LinkedIn Ads YouTube Ads Content Calendar Community Management
Avg. ROAS Improvement4.2×
Cost Per Lead−42%
Engagement Rate+220%

Content Strategy & Production

Monthly content calendars built around campaign goals, plus in-house production of reels, carousels, statics, and short-form video. Performance-tested, not just on-brand.

Content Calendar Reels & Shorts Carousels UGC Briefs

Community & Engagement

Comment moderation, DM responses, brand voice consistency, and proactive community engagement. Your audience hears back fast — without you having to staff for it.

Comment Moderation DM Responses Brand Voice Crisis Management

Analytics & Reporting

Custom dashboards tying social performance to actual business outcomes — leads generated, revenue attributed, brand search lift. Real metrics, not engagement screenshots.

Cross-Platform Dashboards Revenue Attribution Audience Insights Fortnightly Reviews
Social media analytics dashboard
Platforms We Run

Wherever your audience actually lives.

We're channel-agnostic — we don't push you into platforms that don't suit your business. Here's where we have deep operational experience.

MT
Meta (Facebook & Instagram)

Performance ads, reels, stories, and shop integrations — strongest for D2C eCommerce and broad consumer brands.

IG
Instagram Organic

Content calendar, reels strategy, influencer collaborations, and creator partnerships across categories.

LI
LinkedIn

B2B lead generation, thought leadership, sponsored content, and executive presence for SaaS and services firms.

YT
YouTube

Long-form brand content, Shorts strategy, and TrueView ads — the most underrated channel for compound reach.

TT
TikTok

Short-form creative for brands with younger audiences. Native content production, not repurposed reels.

TW
X (Twitter)

Brand voice, founder-led content, and B2B distribution for tech and SaaS — strongest in niche communities.

PI
Pinterest

Long-tail discovery for D2C in fashion, beauty, home, and lifestyle. Underrated for organic traffic.

+
Don't see yours?

We pick channels based on where your audience is. Tell us your business — we'll recommend honestly.

The ConversionPro Advantage

Why our social actually moves the business.

01

Performance, Not Posting

We don't measure success in followers gained or posts shipped. We measure leads, revenue, and pipeline contribution. If a channel isn't moving those numbers, we'll tell you to pull back — even if it costs us scope.

02

Paid + Organic Compound

One team running both means creative wins on paid become organic content, and organic insights sharpen paid targeting. Most agencies silo these — we run them as one performance system.

03

In-House Creative Velocity

Our production team ships 60+ assets a month — reels, carousels, statics, video. No waiting weeks for one creative round. Performance marketing needs creative volume, and we have the operation to deliver it.

Recent Client Wins

Real campaigns. Real growth.

View all case studies
D2C fashion brand social campaign
D2C Fashion · Paid + Organic
+5.1×

Paid ROAS with 3× Follower Growth

Integrated Meta and Instagram programme — performance creative on the paid side fed organic content velocity, growing followers 3× while driving 5.1× ROAS on paid campaigns within 6 months.

Read full case study
B2B SaaS LinkedIn campaign
B2B SaaS · LinkedIn
−42%

Cost Per Qualified Lead

LinkedIn paid + founder-led organic posting strategy halved CPL while doubling demo bookings. Account-based targeting on paid backed by thought leadership organic — the formula that actually works on LinkedIn.

Read full case study
Common Questions

Everything you need to know about working with us.

Can't find what you're looking for? Reach out directly and we'll get back to you within one business day.

Talk to us
Do you handle just paid, just organic, or both?
We can do either, but we strongly recommend running them together. Paid social without organic feels transactional and trains audiences to scroll past your ads; organic without paid is slow and capped by algorithm reach. Integrated programmes deliver substantially better ROI than either alone — which is why most of our retainers cover both.
What platforms do you recommend for a new brand?
Depends entirely on your audience and category. D2C consumer brands almost always start with Meta + Instagram. B2B and services firms get more leverage from LinkedIn + a founder content motion. We'll recommend honestly based on where your customers actually spend time — not where it's trendy to invest.
How much creative content do you produce?
Our standard programme produces 60+ assets per month across formats — typically 15–20 reels/shorts, 20+ static and carousel posts, plus ad variations and stories. Performance marketing requires creative volume to find winners; we have the in-house production to deliver it consistently.
What's your minimum monthly ad spend?
For paid social we typically engage with brands spending ₹2L+ per month so we have enough volume to test audiences and creative meaningfully. Below that threshold, you're better served by focusing on organic content and a small remarketing budget — we can structure programmes accordingly.
Do you work with influencers and creators?
Yes — but selectively. We work with creators when they extend reach into audiences we can't tap through paid alone. We manage briefs, deliverables, and performance tracking. We're not an influencer marketing agency by trade, so for large pure-play creator campaigns we sometimes partner with specialists.
Free Social Audit

Ready to make social
actually pay for itself?

Book a 30-minute audit of your current social presence. We'll review your paid performance, organic engagement, and content strategy — and tell you honestly where the biggest opportunities are.

Get my free audit
No obligation. Honest assessment of where your social actually stands.